Are You Losing the Potential Energy From Your Customer Orders?

A strategy of continuous improvement in the supply chain is necessary in order to maintain competitiveness in the world of med-device and hi-tech manufacturing. These specialized industries have highly experienced and educated customer service and inside sales staff that, often times, spend too much time trying to manage customer orders. What if, instead of expending energy on managing these orders, you could collect the order data and let that energy work for your organization?

Most of the organizations I work with are receiving some combination of orders via EDI, fax, central orders email box and phone. And then there are the orders coming from e-commerce sites, customer portals, and EDI transactions that are rejected by their ERPs. Sales guy Bob struggles with control issues, so his customers send their orders directly to his email box, not the general order box. All of a sudden, the omni-channel customer ordering experience becomes less of a way to help your customers and more of a risk for orders to be misplaced, accidentally deleted, and slow to enter the supply chain.

Med-device and high-tech manufacturers have the added complexity of an increasing number of mergers and acquisitions. Say a site in Pennsylvania is running SAP, that one in Washington is running Oracle, and the site in Houston is running AS400. Not only are orders coming in through multiple channels, they are routed to different ERPs. With order information spread out across an organization, it is extremely difficult for operations, treasury, supply chain, and executive leadership to have access to accurate organizational reporting. Manual reporting is rarely accurate reporting, and the results of demand planning based on it can be disastrous.

Forward-thinking organizations are investing in a singular platform for all orders, regardless of the way their customers find it easiest to send orders and to which ERP those orders are heading. With advances in machine learning, artificial intelligence, and computing power, Esker is helping those organizations mine data from orders and provide visibility into orders as soon as they arrive. No more mishandled orders, inaccurate reporting, or surprise trends. Bonus kicker? The reporting power is in the hands of the users. No more submitting an IT ticket requesting someone else to magically dig information out of your ERP on their timeline.

With the omni-channel growing in complexity, it is important to have control and visibility into all customer orders to balance and accelerate the customer-centric supply chain cycle. Automating processes is the goal for many med-device and hi-tech manufacturers, but to what end? You can build a business case based on efficiency gains, but a complete order management platform touches so many other aspects of the supply chain. The ability to handle demand spikes and sudden rises in order volume, increased employee morale (leading to a better customer experience), a reduction in order-entry errors entering the supply chain, and a significant improvement in the cost to serve are just a handful of the realizations organizations experience when truly harnessing the power of their inbound orders.

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