Let’s not confuse ‘issue management’ solution and ‘issue management’ process.
For sure, most companies deal with ‘customer issues’ – mostly via a mix of tools such as email, telephone, CRM, intranet, etc. This means that there is no adequate ‘issue management’ solution in place to effectively and productively drive the prompt resolution of customer issues. Of course, this leads to customer dissatisfaction and erode positive branding. Like the recent quote from the CEO of Telstra who said that customers do not compare their customer experience between vendors but against their last interaction with the same company.
